Effective Budgeting For Start-Up Businesses
So you have decided to start your own small scale venture and are wary about facing the gargantuan task of compiling a budget? Here are a few pointers that could help you fortify your business in the long run:
- Finalize your company goals, objectives, philosophy and the nature of the business you are looking to set up. Unless you know what you have set out to achieve, your budget will take you nowhere. Ask yourself a few questions such as ‘Who is my target audience?’, ‘What are my core strengths and weaknesses?’ etc. Once you have found answers to these questions, go to the next step.
- Finalize pre-operational costs: Pre-operational expenses are those that are required to kick start your business before you get your venture chugging along. These include both fixed and variable costs; fixed costs are expenditures which do not depend on your business alone and are mostly time related, while variable costs are directly proportional to the activity prevalent in your business.
Fixed costs include your rent charges, utility bills, and cost of capital. Variable costs on the other hand include expenses related to advertising, marketing, R&D (research and development), packaging etc.
Which brings us to the next point -
- Set aside enough funds for R&D and marketing: The biggest blunder one can commit is taking for granted their own ‘expertise’ and ‘insight’ into the nature of the select consumer base. Set aside ample money to conduct both primary and secondary market research and develop a marketing strategy; zero in on current trends, consumer demands and demographics, your product niche and USP.
Work on your product and study how it can best cater to the people out there who would be willing to spend on your offering.
- Better to be safe than sorry: If you have decided to go all the way and launch your dream project or independent assignment, you would do well to set aside some additional ‘dough’ as legal, licensing, permit, copyright or patent expenses. God help you if you haven’t even thought about that and are slapped with a legal notice by a big shark lawyer waiting to feed on the remnants of your self respect.
- Compile a post-operational expense budget: This is the business budget you’d have to work on to anchor your business through its first year. Note the fixed monthly expenses such as office equipment, supplies, legal fees, loan payments or dues, etc. and chart out your variables such as raw material costs, shipping, taxes, and so on. Always update your budget according to factors such as demand and supply, economic environment, short term and long term goals and results obtained.
- Be prepared for the best and worst: Optimism is dandy and great while you are just about finding your foothold in the independent biz space, but a little bit of pessimism could actually prevent you from banging your head on your desk.
Undermine your profits and overestimate your outflow so that you are more likely to handle an apocalyptic situation with a clearer head; if your results exceed your expectations, you will be pleasantly surprised and that’s a good thing.
A great thing to do is to make different business budgets, one which you can name your ‘Utopian budget’, the other can be your ‘Doomsday scenario budget’ and the third one will be somewhere in between; the latter is the one banks and other institutions are most likely to fund and support.
Keep in mind, cash flows are far more important than gaining profits alone. A business is really not much when it can’t pay its bills due to a shortage of cash in hand. Stick by your business goals and implement practices which are cost effective and dynamic. With these basics covered, you will be sure to weather any storm that comes your way.
Carrie Langstroth is an Internet Marketing Success Coach. She is a retired CFO in the Corporate Business world so brings strong leadership skills in owning and operating businesses. She coaches and mentors people to empower themselves improving quality of life, personal development and financial position. Learn more about this revolutionary business that can change your life.
Author: Carrie Langstroth
Article Source: EzineArticles.com
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